Because Sony has so many different product offerings in various types of electronics, management has found that it is helpful to use brands to keep track of products in each type. Thus, it has different brand names for its televisions, DVD players, and portable music players. Which company brand role does this example illustrate?
A. helping reassure the customer in the purchase decision
B. offering legal protection for a product through trademark
C. providing competitors with a benchmark against which to compete
D. offering an effective and efficient methodology for categorizing products
E. educating the customer about a product
Answer: D
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Trend analysis is analysis
a. of dollar changes and percentage changes over several years. b. in which all items are presented as a percentage of one selected item on a financial statement. c. in which a statistic is calculated for the relationship between two items on a single financial statement or for two items on different financial statements. d. of all ratios that increased or decreased over past accounting periods.
A hacker sends an e-mail impersonating technical support to two hundred employees of a company. Four employees respond with their password, thereby allowing the hacker to access the company's internal networks.Which technique is being discussed here?
a. Sniffing b. Crawling c. Phishing d. Wartrapping
Craigmont uses the allowance method to account for uncollectible accounts. Its year-end unadjusted trial balance shows Accounts Receivable of $148,500, allowance for doubtful accounts of $1105 (credit) and sales of $1,145,000. If uncollectible accounts are estimated to be 0.700% of sales, what is the amount of the bad debts expense adjusting entry?
A. $8215 B. $8015 C. $8140 D. $6910 E. $9120
Selling a product to a prospect is usually easier than selling to a satisfied customer.
Answer the following statement true (T) or false (F)