Discuss market segments
What will be an ideal response?
ANSWER: A market segment is a group of individuals or organizations who share one or more characteristics. They therefore, may have relatively similar product needs. For example, parents of newborn babies need formula, diapers, and special foods. Any market segment that is targeted must be fully described. Demographics, psychographics, and buyer behavior should be assessed.
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______________ refers to emotional appeal.
a. Ethos b. Pathos c. Logos d. none of the above
Which of the following scales is not a type of comparative scale (Figure 8.2 in the text)?
A) semantic differential B) constant sum C) Likert D) both A and C
Ford and its network of independent franchised dealers is an example of a ________
A) manufacturer-sponsored retailer franchise system B) manufacturer-sponsored wholesaler franchise system C) service-firm-sponsored retailer franchise system D) service-firm-sponsored equity strategic alliance E) manufacturer-and-service-sponsored joint venture
Using the data in Table 11-4, compute the latest finish time for activity E
A) 4 B) 10 C) 14 D) 25 E) None of the above