Describe the elements of an effective annual fundraising campaign
What will be an ideal response?
• Strong volunteer leadership and staff support
• Clear organization structure
• Ambitious, but realistic, objectives
• Careful segmentation of donors and prospects
• Extensive prior research
• Thorough training of volunteers and staff
• A detailed timetable of activities and clear deadlines
• Extensive reports and accountability
• Donor and volunteer recognition
• An online giving component
• Modeling a building of lifetime donors approach
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