Big Data can be leveraged to optimize the marketing mix.
Answer the following statement true (T) or false (F)
True
Optimizing the marketing mix is largely dependent on the ability to understand the different effects that the mix elements have on different marketing outcomes. Big Data has enhanced this capability by providing customer-level data in quantities that were not available in the past from sources that provide insights into specific aspects of a customer's experience with a product or service that heretofore were not easily measured.
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A primary method of observation using the Internet is to count the number of times a Web page is visited
Indicate whether the statement is true or false
What is not a reason for working at an extreme job?
a. Stimulating and challenging b. High compensation c. Pressure from domestic situation d. Power/status
Persons who transfer goods without proper title breach the warranty of quiet possession
Indicate whether the statement is true or false
Some research suggests that this type of decision often represents information we are already holding at an unconscious level, and thus it may actually lead to effective decisions.
a. Heuristics b. Satisficing c. Intuition d. Persuasive