Techniques to elicit audience desire and overcome reader resistance in a marketing message include all of the following except
A) testimonials
B) money-back guarantees.
C) application forms.
D) free samples or trials.
C
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Consumers determine the success or failure of a business through their decisions about which products to buy
Indicate whether the statement is true or false
Explain these commonly used shipping terms: F.O.B., F.A.S., C.I.F., and C.&F.
What will be an ideal response?
A marketing plan will
A. change with the marketing strategy as the product moves through its life cycle. B. explain what marketing mix the firm will use for its target market. C. include time-related details for the marketing strategy. D. All these answers are correct.
Which of the following are Web site metrics?
A. Abandoned shopping carts, page exposures, total hits, unique visitors. B. Back order, customer order promised cycle time, customer order actual cycle time. C. Number of prospective customers, cases closed same day, number of marketing campaigns. D. Learning and growth perspective, internal business process perspective, customer perspective and financial perspective.