________ refers to the rhetorical use of emotions to affect audience decision making

a. ethos
b. persona
c. pathos
d. logos


Answer: c

Communication & Mass Media

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Recognizing what you select from your environment and what it represents is a part of the organization function of the perception process

Indicate whether the statement is true or false.

Communication & Mass Media

“Proprietary” measurement instruments are instruments that

a. may be used without permission b. have been copyrighted c. are not useful for research d. are not owned by others

Communication & Mass Media

Robert Norton's research on communication styles found that most people consider this style to be the most effective in terms of developing relationships

a. dramatic, contentious, and attentive b. friendly, open, attentive, and dominant c. precise, open, and dramatic d. open, dramatic, attentive, and friendly

Communication & Mass Media

Experienced discussion groups have a high tolerance for __________

A. irrationality B. deviant group behavior C. verbal argument D. dispassionate objectivity E. none of the above

Communication & Mass Media