Rajesh heads the creative team at an advertising company. The members of his team comprise artists and designers who are expected to be quite creative and time conscious in order to deliver campaigns on time. Which of the following will help Rajesh in making sure that the campaigns are inspired by creativity?
A. Rajesh should refrain from eliciting and championing ideas from anyone in the company.
B. Rajesh should choose executives who think they are the only source of good ideas.
C. Rajesh should have managers who know when to put controls on the creative process and when not to.
D. Rajesh should try to hire people of similar backgrounds as it will help them in being more creative.
Answer: C
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