What is one way that students of PR in the future will be able to make more thoughtful and informed choices as practitioners?

a. by using a research-first approach
b. by integrating tactics with professional skills
c. by explaining its budgets
d. by challenging stereotyped perceptions of the PR profession


a. by using a research-first approach

Communication & Mass Media

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A conversation with your friend would be different in a quiet library than it would in a crowded restaurant. These differences can be attributed to the changing _____ context

A) physical B) social-psychological C) temporal D) cultural

Communication & Mass Media

Why would an organization work cooperatively with bloggers who repeat a story without allowing the organization to assert editorial control?

a. Bloggers provide faster means to reaching broad audiences. b. Bloggers can be influencers with high credibility with their readers. c. Bloggers pay organizations for the stories they comment on. d. Bloggers generally have greater audience reach than organizations.

Communication & Mass Media

Theperception of apparent motion on screen is most closelyrelated to the factorof

a. betamovement b. persistenceofvision c. flicker fusion d. intermittent motion

Communication & Mass Media

Jill and Bob have been dating for a couple of weeks and talked about starting a relationship. Jill and Bob have most likely been engaged in

A) invitational communication. B) intensifying communication. C) explorational communication. D) revising communicational E) relational communication

Communication & Mass Media