Proactiv, an acne treatment, has been endorsed by many celebrity spokespeople, including Jessica Simpson, Lindsay Lohan, and Sean "P-Diddy" Combs. Proactiv is hoping it will sell more of its products because it believes that these and other celebrities have ________ power that will influence consumers to want to be like them.
A. referent
B. reward
C. expert
D. legitimate
Answer: A
Communication & Mass Media
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What will be an ideal response?
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Indicate whether the statement is true or false
Communication & Mass Media
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Communication & Mass Media
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Communication & Mass Media