Apple recently ran ads featuring real people who had switched from Microsoft Windows PCs to Macs. When companies use people, actors, or sports celebrities to express the product's effectiveness, what kind of execution format is being used?
A) testimonial
B) lifestyle
C) comparative
D) unique selling proposition
E) slice of life
A
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Indicate whether the statement is true or false
The states may enact legislation concerning a subject in which there is a federal statute if:
a. Congress has not clearly indicated that it intends to control that subject matter. b. the states petition the Supreme Court for permission. c. the state legislation falls within the Necessary and Proper Clause. d. the states reserve the right at the time the federal statute is enacted.
"With the rollout of this new ________, we will be able to get a much more accurate picture of how each division-and, in fact, each operations manager, each sales manager, and each sales professional-is performing. And we will be able to hold each manager and employee more accountable. As a result, do not be surprised when we receive a lot of resistance from across the organization," said Angie Summers, CFO of Blunt International.
A. external audit B. profitability ratio C. expense report D. tactical behavior E. comprehensive control system
Which of the following is not a significant activity during the systems implementation phase?
A. computer resource acquisition B. system maintenance C. software and hardware installation D. site preparation