The Home Depot has selected orange as its corporate color. It's a good choice. At the gut level, orange connotes happiness and warmth. A recent article in one of the company's advertising brochures spoke about choosing colors for home decorating. It referred to this color as "joyful orange." The color orange is part of the _____ at The Home Depot stores.
A. cultural impact
B. atmosphere
C. target strategy
D. merchandise mix
E. promotional strategy
Answer: B
You might also like to view...
Strategically pricing below customer value is called:
A) price skimming. B) value pricing. C) pricing to value. D) price discrimination.
Residual income is determined as
a. income times the asset turnover rate. b. income times the inventory turnover rate. c. income minus (asset base times target rate of return). d. sales minus (asset base times target rate of return).
Stephen wants to ensure that his goals for his department are relevant. According to the text, he should ask ______.
A. who else is doing this? B. when will it be completed? C. how does this fit in with the broader mission of the organization? D. how will we accomplish this?
The board of directors normally can remove a corporate officer at any time with or without cause.
Answer the following statement true (T) or false (F)