To analyze consumer lifestyles, marketers look at consumers':
A. activities, interests, and opinions
B. behavior, personality, and social class
C. geography, demography, and psychographics
D. income, gender, and life objectives
E. activities, personality, and demography
Answer: A
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The regulated utility is building into the cost base an amount for an assumed rate of return on equity funds by increasing the balance sheet account (Construction Work in Progress) for an assumed rate of return on equity funds
Indicate whether the statement is true or false
When underpayment inequity is perceived, an employee will most likely:
A. reduce his or her inputs. B. decrease his or her outcomes. C. feel that any effort will be fairly rewarded. D. exert effort at work.
Predicting demand is never an exact science
Indicate whether the statement is true or false
Clough Company is interested in establishing the relationship between utility costs and machine hours. Data have been collected and a regression analysis prepared using Excel. The monthly data and the regression output follow:MonthMachine HoursUtilityCostsJanuary3,250$22,080 February3,770 25,200 March2,470 16,200 April4,030 27,600 May4,940 33,900 June4,290 26,400 July5,330 29,700 August4,550 27,300 September2,600 18,600 October4,810 31,200 November6,110 37,200 December5,460 33,300 SUMMARY OUTPUTRegression StatisticsMultiple R96.5%R Square93.2%Adjusted R-Square92.5%Standard Error1,710.21 Observations12.00 CoefficientsStandard Errort StatP-valueLower 95%Upper 95%Intercept4,472.262,019.392.210.051-27.238971.74Machine
Hours5.3290.45511.703.69E-074.3146.343Required:(a.) What is the equation for utility costs using the regression analysis?(b.) Does the variable "machine hours" have statistical significance? Explain.(c.) Prepare an estimate of utility costs for a month when 3,000 machine hours are worked. What will be an ideal response?