A smaller group of culture within a larger cultural mass is considered to be, according to Duck and McMahan, a(n) ______.

a. subculture
b. nonculture
c. co-culture
d. insignificant culture


c. co-culture

Communication & Mass Media

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Speakers should keep in mind that their listeners will interpret the message differently than they

intended. Indicate whether the statement is true or false

Communication & Mass Media

For the company’s annual report you have written a series of vignettes highlighting the community service work company employees are doing while on vacation. You realize these stories are excellent material for a ______ to send to the media.

a. media kit b. brochure c. news feature d. Op-Ed

Communication & Mass Media

The theory that some people exert less effort when working in groups than when working alone is called __________

a) group orientation b) social loafing c) groupthink d) social bonding

Communication & Mass Media

The speaker can help combat listener distractions by __________.

A. staying flexible and adapting to the situation B. talking louder and faster C. using audience analysis to analyze listeners' preconceptions D. making the speech as short as possible

Communication & Mass Media