Becky wants to buy a new cell phone. She asks her friends who are technologically savvy to recommend a good, lightweight phone that is easy to use. In this scenario, Becky is obtaining information using a(n) _____.
A. marketing-controlled information source
B. internal information search
C. non marketing-controlled information source
D. need recognition
Answer: C
You might also like to view...
Which of the following types of research would be considered quantitative research?
A. social media monitoring B. in-depth interviews C. experimental research D. observational research E. focus group research
A ________ permits the consumer to monitor specific auctions of interest, requiring the consumer to pay close attention only in the last few minutes of bidding.
A. bidding fee auction B. channel manager C. watch list D. rating system
An increase to a liability account is recorded with a debit entry.
Answer the following statement true (T) or false (F)
________ refers to an attempt to steal passwords or other sensitive information by persuading the victim to enter the information into a fraudulent website that masquerades as the authentic version
A) Whitelisting B) Keylogging C) Egress filtering D) Phishing