Discuss the advantages and disadvantages of both focus groups and one-on-one interviews
What will be an ideal response?
First,focus groups are time efficient. Instead of conducting multiple personal interviews
with one person at the time, you can interview several people simultaneously. Second,focus groups may provide more information than personal one-on-one interviews. Infocus groups, the interviewees often feed off each other's' comments, which results indeeper and more detailed information. Third, information gathered in a focus groupis more reliable than information from a single one-on-one interview. However, depending on your topic, an interview may be the best source of firsthand information.A second advantage of the personal interview is that it permits you to adapt yourtopic to your specific audience.Third, personal interviews provide opportunities for you to secure expert evaluationof your research and suggestions for further study.Finally, personal interviews can enhance your image as a speaker.
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The male-taller norm means that the man is usually taller in mixed-sex couples. According to one study, how often was this norm violated (the woman was taller)?
a. less than 2% of the time b. about 2% to 5%% of the time c. about 5% to 10% of the time d. about 10% to 15% of the time
Larry never has anything good to say about any idea generated during group meetings. Because of Larry's negativity, the group has not made much progress toward its goal. In this group, Larry represents the __________
a) follower b) recognition seeker c) evaluator-critic d) blocker
Which of the following statements is true of clinching using vivid imagery?
a. It focuses on arousing an audience to act after a speech. b. It leaves listeners with pictures imprinted in their minds. c. It is a strategy used to create mystery about a topic. d. It focuses on getting an overt response from listeners.
According to Kim, the cultural differences between the Eastern and Western traditions are ________
a. insurmountable b. relatively minor c. complementary d. actually nonexistent