Which of the following is an example of a multichannel video programming distributor?

a. DirecTV
b. HBO
c. CBS
d. PBS


a. DirecTV

Communication & Mass Media

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Billy is the head of an editorial team. What must he do on a regular basis, and why is it important?

a) Go through previous editions of the newspaper to check if any anomalies are present; it is important because he will have a factual basis with which to arrange the content b) Ask the employees about the stories they like to read; it is important because he can analyze the readership of the newsletter c) Ask the employees about the stories they read in the latest publication; it is important because he can recall the articles from the past editions of the newsletter d) Ask the employees about their understanding of the stories; it is important because he can grasp the perceptions of the readers through the stories.

Communication & Mass Media

We can think of ________ as communicating in an attempt to motivate others to adopt a specific manner of thinking or doing.

A. coercion B. public speaking C. persuasion D. propaganda

Communication & Mass Media

Which of the following is recommended by the text when using numerical data in a speech?

A) Use numerical data whenever possible. B) Don’t use numerical data. C) Use complete figures for accuracy, don’t round them off. D) Reinforce your numerical data with a presentation aid.

Communication & Mass Media

Griffith began using mature, "Grand Gesture" actors wizened by years of barnstorming. ___

Indicate whether the statement is true or false

Communication & Mass Media