A purchase based more on feelings than on logic is a(n):
A) product buying motive
B) patronage buying motive
C) rational buying motive
D) emotional buying motive
E) group buying motive
D
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________ refers to data, information systems, and advice services that the seller offers to their buyers
A) Sales force relationships B) Customer relationships C) Open source technology D) Customer training E) Customer consulting
Marketing the same product to a huge customer base without any customization is referred to as ________
A) mass marketing B) differentiated marketing C) niche marketing D) local marketing E) individual marketing
Use ______________ to orient readers to the location of the site recorded on a map
a. a compass b. a caption c. a series of call-outs d. inset location maps
In the long run, business demand becomes totally unrelated to consumer demand.
Answer the following statement true (T) or false (F)