Which of the following is the most commonly used form of AI in the business arena?
A. Intelligent system.
B. Artificial intelligence.
C. Expert system.
D. Neural network.
C. Expert system.
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According to The Core Principles of Professional Selling, your primary purpose for any sales call should be to:
A. sell a product to every prospect. B. create a long-term relationship with all prospects. C. meet and provide help to a prospect. D. determine who has the authority and the ability to be a buyer. E. qualify leads efficiently.
Which of the following statements is false regarding the interest rate used in NPV calculations?
A) Some companies use their cost of capital as the discount rate. B) The interest rate used may be adjusted for uncertainty. C) It should be equal to the maximum required rate of return needed to make the investment profitable. D) The interest rate used may be higher or lower than the investment's actual internal rate of return.
Routinized response behavior
A. is most likely when past purchases of similar products have not satisfied the consumer's needs. B. increases the time required to make a purchase decision. C. is most common for purchases where the consumer has much experience in how to meet a need. D. is more likely when previous behavior has not yet been reinforced. E. is likely in a new purchase situation.
Offline media is typically used for all of the following marketing activities except:
A) education. B) exposure. C) conversation. D) branding.