Which of these is a problem that the authors mentioned a researcher may encounter when administering a Likert scale to members of certain cultures?
a. The numbers on the scale may be viewed as magnitudes instead of ordinal.
b. They might not be familiar with such a scale.
c. They may not choose responses on the extremes of the scale.
d. The members may try to please the researchers by choosing the highest values on the scale.
Ans: C
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