Jensen, a manager at a computer service center, has prepared a sales letter directed at small business firms. In the letter, he has emphasized the central selling point-immediate, personal service-in each paragraph. To make the message effective, he should edit his message to include the idea of the central selling point in only one paragraph of the message.
Answer the following statement true (T) or false (F)
False
To make the message effective, Jensen should introduce the central selling point early in the message and reinforce it throughout the remainder of the message. A central selling point is the primary appeal on which a persuasive message focuses. See 8-1: Persuasion Strategies
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This was related to the laws pertaining to: A) black marketing. B) market skimming. C) gray marketing. D) dumping. E) licensing.
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A) segmenting data B) volume-tracking data C) secondary data D) modular data E) audiologs
Meria Het, a footwear company, designs formal and casual footwear for White American women. However, to increase its customer base, it introduces a line of footwear for Chinese women in the United States, even though they form only a small market in the country. Which of the following dimensions of the social environment does this scenario exemplify?
A. Social responsibility B. Age C. Ethics D. Diversity
Tyco was originally founded:
a. As a research lab. b. By Dennis Kozlowski. c. As a conglomerate. d. None of the above