The promotional mix elements that should be emphasized for products moving into the growth stage of the product life cycle are:
a. public relations and reminder advertising.
b. sales promotion and public relations.
c. personal selling and persuasive advertising.
d. sales promotion and personal selling.
ANSWER: c
The promotional mix elements that should be emphasized for products moving into the growth stage of the product life cycle are personal selling and persuasive advertising. Persuasive promotion is used to build and maintain brand loyalty during the growth stage.
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