The example of promoting a store opening would benefit from which one of the following strategies?

a. limiting campaign messages only to owned
b. using all available media channels throughout the entire campaign
c. using multiple media channels at different stages of the campaign
d. placing emphasis on paid media to ensure audience reach


c. using multiple media channels at different stages of the campaign

Communication & Mass Media

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Brainstorming requires that you list all ideas that come to mind without ________________ or

______________ any of them. Fill in the blanks with correct word

Communication & Mass Media

The effort to sway public opinion through the use of half-truths or by putting narrow interests ahead of broader ones is known as ________

A) spinning B) persuasion C) manipulation D) puffery E) public relations

Communication & Mass Media

The written plan of the speech is done in outline form.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Cognitive psychologists have found that e-mail alerts, IMs, and notifications of text messages do not distract people and undermine their ability to listen to or focus on messages

Indicate whether the statement is true or false

Communication & Mass Media