Business market researchers commonly use ________ because it's easier to get and keep the respondent's attention when the interviewer is right there.
A. focus group interviews
B. telephone interviews
C. personal interviews
D. mail questionnaires
E. None of these answers is correct.
Answer: C
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When stock is issued for cash, only the par value of the stock should be reported in the stock account
a. True b. False Indicate whether the statement is true or false
Which of the following is NOT recognized as a comparative scaling technique?
A) rank order scaling B) paired comparison scaling C) constant sum scaling D) semantic differential scaling E) B and D
The strongest reason to join a union appears to be
A. favoritism shown by supervisors in promotions, shift assignments, and transfers. B. the need to fraternize with similar employees and assert personal leadership skills. C. dissatisfaction with wages, benefits, and working conditions. D. personal preference for a union and social pressure to join.
If Frito-Lay (which has products in almost all the submarkets for snack foods) were to try to increase its share of one of its markets, it would be pursuing a ________ opportunity.
A. product development B. diversification C. market development D. mass marketing E. market penetration