As a general rule, if more than 5% of coded elements in content analysis falls into the "other" category, the category system needs to be revised, or coding procedures need to be reexamined.
Answer the following statement true (T) or false (F)
True
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Asking an interviewee “Any attempt to improve community recycling efforts is a waste of time, isn’t it?” is an example of a(n) _________ question.
a. neutral b. open c. closed d. leading
This media theory suggests that media is omnipresent and unavoidable in our lives. It also suggests that it shapes our sense of reality.
A. agenda setting theory B. encoding/decoding theory C. social cognitive theory of mass communication D. cultivation
Which of the following statements summarizes Scott Johnson’s thoughts about his bi-racial family in the “Looking At Diversity” reading?
a. He is certain racial differences will not impact the children in his bi-racial family. b. He is certain racial differences will significantly impact the children in his bi-racial family. c. He is unsure how much of an impact racial differences will have on the children in his bi-racial family. d. He is sure that they are all learning a lot and communicating frankly about the role of race in their lives. e. Both c and d.
When you consider the expanded range of possible forms of communication--e.g. brochures, blogs, wikis, annual reports, videos, podcasts--and importance to the credibility of an organization or individual, it is imperative that they are written not only strategically but also respecting legal, societal, and professional norms. Such scope generally requires more extensive background research and careful thinking before writing. By becoming experts in their subject areas PR writers are better equipped to support their views with fact, and not fiction or exaggeration.
What will be an ideal response?