There are two levels of relationships among value-chain activities. Discuss the differences and provide an example of each.
What will be an ideal response?
The importance of relationships among value-chain activities has two levels: (1) interrelationships among activities within the firm and (2) relationships among activities within the firm and with other stakeholders that are part of the expanded value chain of the firm. With regard to the first level, consider the Lise Saari quote from the text on the strategic importance of effective human resource management practices. As she notes, "HR [must be] a true partner of the business, with a deep and up-to-date understanding of business realities and objectives, and, in turn, must ensure HR initiatives fully support them at all points of the value chain." With regard to the second level, the Campbell Soup use of electronic networks enabled it to improve the efficiency of outbound logistics. However, it also helped Campbell manage the ordering of raw materials more effectively, improve its production scheduling, and help its customers better manage their inbound logistics operations.
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