Term for commercials placed by an advertiser at stations of the advertiser’s choosing:
A. adjacencies B. bulk advertising C. sponsorships D. spot advertisingE. none of these
D. spot advertising
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Which of the following is NOT a suggestion offered by DeVito when encoding nonverbal messages?
A) be tentative B) monitor your own nonverbal messages C) use consistent verbal and nonverbal messages D) take the situation into consideration
Effective listeners are more likely to __________.
A. emerge as group leaders B. have difficulty developing and maintaining relationships C. be poor communicators D. be good managers but poor salespeople
What is the primary source of emotional expression?
a. tone b. face c. appearance d. vocal cues
Risk assessments attempt to:
a) assess the value of approaching or avoiding a particular hazard. b) reduce the amount of conflict created in a risk campaign. c) quantitatively measure the risk posed by a particular hazard. d) increase the amount of public input into the process of decision making.