Underneath the headline, "Fully Loaded," in an ad for Brett shotguns was written: "Our most comprehensive line of autoloading shotguns ever." This second statement was printed in a typeface larger than the body copy but smaller than the headline. The second statement in the ad is an example of a(n)

A. noise.
B. jingle.
C. subhead.
D. indirect headline.
E. story line.


Answer: C

Business

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