A job-shop specialist ________
A) sells only in a certain locality, region, or area of the world
B) customizes its products for individual customers
C) operates at the low- or high-quality ends of the market
D) offers one or more services not available from other firms
E) specializes in serving only one channel of distribution
B
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Two teachers purchased art supplies for their classes. One paid $103.45 for eight large boxes of crayons. The other teacher purchased ten identical boxes for $105.55
The second teacher got more for her money because she took advantage of a quantity discount, a reduced price for buying ten or more boxes. Which element of the marketing mix most directly relates to these purchases? A) production B) profit C) price D) place E) possession
Many countries require pre-clearance of children's television advertising
Indicate whether the statement is true or false
Which of the following was used by Sunbeam Appliance Company to assist in redesigning its many lines of small kitchen appliances?
A) consumer usage and attitude survey B) consumer attribute and benefit survey C) conjoint analysis D) product line sales and market share simulations E) all of the above
During the year, Green, Inc, incurs the following research expenditures:
In-house wages, supplies, computer time $60,000 Paid to Blue Foundation for research 30,000 Green's qualifying research expenditures for the year are: a. $60,000. b. $75,000. c. $79,500. d. $90,000. e. None of the above.