When using a(n) ________, the respondent is typically asked to rate a brand, store, or some other object in terms of bipolar adjectives, such as cold and warm
A) Likert scale
B) Stapel scale
C) balanced rating scale
D) semantic differential
E) image scale
D
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If you must give an employee a negative performance review,
A) do so by email. B) support your claims with careful documentation. C) limit your discussion to the areas where the employee needs improvement. D) minimize anything positive that the employee has done. E) assume that you'll be firing the employee before too long.
Which of the following does composing involve?
A) Proofreading B) Revision C) Organizing the content D) Determining the purpose of the message E) Rereading the entire document from the audience's perspective
Mutually exclusive projects are those whose cash flows compete with one another; the acceptance of one eliminates the others from further consideration
Indicate whether the statement is true or false
Leland and Pyle (1977) examine the effect of informational asymmetries on equilibrium corporate valuation and financial structure
The authors develop a signaling model and work through a specific example, focusing on optimal debt levels under conditions of asymmetric information. In their signaling model, an entrepreneur seeks financing for a project whose true value is known only to him. Clearly, direct transfer of information to lenders is impossible. Information may, however, be transferred by a credible signal. Here, the signal is: a. the entrepreneur's willingness to include debt in the firm's capital structure. b. the willingness of the entrepreneur to invest in his own project. c. the entrepreneur's ability to attract private equity capital. d. the entrepreneur's expressed willingness to remain as a manager of the firm.