To differentiate its candy from that produced by other candy manufacturers, the manufacturer of Green & Black brand confections advertises that it is the only company to make its chocolate organically. This commitment to market only organic chocolate is an example of a(n)

A. differential value.
B. economic differential.
C. perceptual value.
D. economic advantage.
E. unique selling proposition.


Answer: E

Business

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Business

An environmental mission statement should express the need to make environmental concern in ______.

a. those aspects of the organization subject to government regulation b. those aspects of the organization that produce measurable waste or emissions c. all consumer-affecting processes d. all operational processes

Business

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Indicate whether the statement is true or false.

Business

Modelo, S.A., is considering three providers of automated visual inspection systems for their packaging needs

A team of manufacturing engineers, production managers, and process engineers has developed the following list of criteria and assigned them ratings on a scale of 1 (completely unimportant) to 5 (critical). This team has also rated the candidate products on each of these dimensions using a scale of 1 (poor) to 5 (excellent). Which provider should they choose and what caveats, if any, should go with their recommendation? Dimension Importance Provider A Provider B Provider C 4 megapixels 5 4 5 5 Minimal fringing 3 4 3 2 15 fps VGA movie mode 4 4 4 1 Minimal shutter lag 2 2 5 5 Works in dim light 1 2 3 4 Water resistant 5 5 2 1 What will be an ideal response?

Business