You are preparing to make a persuasive speech on credit card fraud, and you want to

use the strongest evidence possible. As you begin to research the topic, you recall from
your public speaking class that ____.

A) most of your evidence should be statistical because that kind of evidence is most
persuasive
B) expert testimony is the most powerful form of evidence for a persuasive speech
C) you should seek variety in the kinds of evidence you use in your speech
D) you should rely on your own experiences as the major form of evidence with this
kind of topic


C

Communication & Mass Media

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Relationship rules theory helps people to

A) maintain a strong bond with one another. B) find common ground in establishing relationships. C) clarify several aspects of relationships. D) determine when they should terminate the relationship.

Communication & Mass Media

For his informative speech assignment, Greg has chosen the World Bank as his topic

But before he develops this speech any further, he compiles a questionnaire for the audience to determine their personal knowledge, interest, and attitudes about this issue. In this example, Greg is a. gathering information formally. b. gathering information informally. c. performing situational analysis. d. performing demographic analysis.

Communication & Mass Media

The general purpose for a speech in which you share information with others to enhance their knowledge is a speech to __________.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

One individual factor that influences our perceptual process is the tendency to view and interpret the world in consistent ways, generally as optimistic or pessimistic. This factor is known as what?

a. outlook b. emotional state c. knowledge d. construct

Communication & Mass Media