The potential audience reached by a periodical or broadcast program is known as

A) potentials.
B) media impressions.
C) systematic random sample.
D) measurement of production.
E) none of the above.


Answer: B

Communication & Mass Media

You might also like to view...

Without uttering a word, you can hold up the palm of your hand to calm a noisy crowd. This is an example of a _____ gesture

A) regulating B) complementing C) substituting D) contradicting

Communication & Mass Media

Talking the most, interrupting the other person, and changing the topic most often are all common indicators of

a. conversation control. b. decision control. c. powerful control. d. context control. e. distributional control.

Communication & Mass Media

In the context of personal space, anything more than 12 feet is ________.

a. intimate distance b. social distance c. public distance d. personal distance

Communication & Mass Media

If James works for a tennis racket maker and needed to explain how a manufacturing problem created blemishes on the surface of many rackets, James should use:

a) handouts. b) models. c) whiteboards. d) objects.

Communication & Mass Media