The types of ads that PR writers are likely to be called on to write are house ads, issue ads, program ads and a mix of information and advertising—the special section
Indicate whether the statement is true or false
True .
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A primary provoker describes the initial dysfunctional team member
Indicate whether this statement is true or false.
Verbal judo:
A. Is a gentle art of persuasion that redirects others’ behavior with words, and generates voluntary compliance. B. Allows for full expression of personal feelings. C. Involves recognizing that sometimes people have to be the aggressor first. D. Encourages people to use phrases such as “calm down” and “be reasonable
If you use the same source as evidence three or more times in a speech, then you
A. can refer to it with just the author's name and the source's title for the third and subsequent mentions. B. are overusing that source and should diversify. C. can abbreviate the third and subsequent citations down to the author's name alone, or a similar unique identifier for the source. D. must provide a full citation at first mention but need not cite the original source thereafter.
According to research, women who take their husbands' name when they marry differ in some ways from women who keep their birth name. Which of the following statements is true?
A. Name-keepers say their personal concerns are more important than their relationships. B. Name-keepers have higher self-esteem than name-changers. C. Name-changers score higher than name-keepers on reports of feminist attitudes. D. Name-changers report having more power in their marriages than name-keepers.