According to Forrester’s Social Technographics Model a ______ score gauges whether social media will be useful to build customer relationships.
a. Discover.
b. Explore.
c. Use.
d. Ask.
e. Engage
e. Engage.
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The primary approach(es) to using natural rewards to enhance our self-leadership are:
a. building more naturally enjoyable features into our life’s activities b. intentionally focusing our thoughts on the naturally rewarding aspects of activities and self-goal setting c. intentionally focusing our thoughts on the naturally rewarding aspects of our activities d. intentionally focusing our thoughts on the naturally rewarding aspects of our activities and building more naturally enjoyable features into our life’s activities
A similarity between materials requirement planning (MRP) and distribution resource planning (DRP) is that both inventory systems:
a. require the manufacturer to keep inventory levels as high as possible. b. help manage inventory from manufacturer to end user rather than from the suppliers to the manufacturer. c. use various inputs, such as sales forecasts, available inventory, and so on, to determine what needs to be done to replenish goods at all points in the supply chain. d. prohibit the use of buffer stocks as insurance against unexpected demand increases.
Kelly Drake, marketing manager for Find-Ur-Way global positioning systems, is testing the marketing mix for one of her company's new products. The product was introduced in two different markets with different prices and packages. This suggests the new product is in the ________ step of the new-product development process.
A. screening B. idea generation C. development D. idea evaluation E. commercialization
Employees, clients, and others with authorization use World Transport Corporation's network around the globe to share computer files. This is A) an invasion of privacy.? B) trademark and copyright infringement
C) digital sampling. D) a distributed network.