What is the role of a talent agent in the entertainment industry?
What will be an ideal response?
Talent agents are marketing intermediaries: their goal is to secure deals on behalf of their clients (a.k.a. "talent"). However, there are personal managers, talent agents, booking agents, business managers, lawyers and other intermediaries who act on behalf of talent as well. Sometimes the role of the agents can overlap, but it is important to understand that managers and agents are regulated differently. Some of the larger talent agencies include The William Morris Agency, ICM (International Creative Management), and CAA (Creative Artists Agency). Ultimately, an agent acts on behalf of the principal.
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Your audit team working with a newly acquired client, discovers that there has been fraudulent financial reporting for the past 5 years. Who is most likely to have been involved in the fraud?
a. Middle management in positions of trust b. Disgruntled employees c. Top management d. The accountants in charge of preparing the financial statements
Which type of sales presentation method is best when a salesperson has sold products to a prospect in the past?
A. Problem-solution B. Stimulus response C. Barrier D. Formula selling E. Memorized
Don't ___________ color in your presentation
a. trust b. overuse c. alter d. enhance
Which of the following types of organizational cultures can be considered a fulfillment-oriented culture?
A. The Eiffel Tower culture B. The family culture C. The incubator culture D. The guided missile culture