Selective demand is demand for a
A. general type of product.
B. particular brand.
C. new product.
D. competitor's product.
E. service.
Answer: B
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Which of the following is included in calculating lead time for a supplier?
A. to design the product for sustainability B. to deliver it after it’s been ordered C. to design the product for recycling D. to package the product
The least flexible element of a retailer's strategy is _____
a. pricing b. promotion c. store location d. product line
Which one of the following typically fills information gaps left by an inadequate internal communication program?
A. The "grapevine" D. Meetings B. Speeches/speakers' bureaus E. Teleconferencing C. Video, film, and slide presentations
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