Consider a situation in which there is 90% unaided awareness for a brand of athletic shoes, with purchases of 75%. Which of the following best describes the purchase funnel for this scenario?
A) very wide at the top and narrow at the bottom
B) very narrow at the top and wide at the bottom
C) very narrow and vertical
D) very wide and vertical
E) very wide and horizontal
D
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Which of the following statements is an example of a global trend?
A. The Federal Reserve announces that it will decrease the interest rate charged to banks. B. Congress passes legislation that increases the tax rates on corporations. C. A new computer chip is developed that will allow for miniaturization of many electronic devices. D. The European Union declares an increase in tariffs on all agricultural goods.
Identify the sentence that is correctly written in the simple present tense
A) Arlene teaches English at Plantation High School. B) Arlene is teaching a class right now. C) Arlene has been teaching English at Plantation High School for the past ten years. D) Arlene teach English at Plantation High School.
During Phase 3 of the 3-x-3 writing process, Jamar is correcting his document's grammar, spelling, punctuation, format, and mechanics. What is Jamar doing?
A) Proofreading B) Evaluating C) Editing D) Anticipating
DeFeet InternationalDeFeet International started as a cyclist sock company. The founder, Shane Cooper, said that the existing socks for cyclists were just not of great quality so he made socks for his cycling team by knitting them inside out. The socks were of special materials aimed at giving the cyclist the most comfortable fit. These socks were not the traditional white socks but bright, bold, and flashy colored socks with cool graphics. These high tech socks were priced around $10 a pair. Their web site says "DeFeet is Made for Driven Soles." Soon cycling elites like Lance Armstrong and Greg LeMond were sporting the DeFeet brand. The company branched into running, hiking and snow gear. Their products include socks, armskins, calfskins, boxer briefs, gloves, and shirts for the serious
athlete. They also have a custom department where socks, armskins, and gloves can be customized with any motif including sponsor types of logos like Michelin, Pabst Blue Ribbon, or BP. Even kids can enjoy DeFeet's high quality socks. DeFeet's products can be found in retailers across the world, in more than twenty countries, like Israel, Australia, Belgium and the United States. More than two-dozen online retailers also carry their products.Refer to DeFeet. DeFeet's _____ includes advertising, public relations, sales promotions, and personal selling. A. product B. place C. price D. promotion E. position