Which of the following should NOT be part of what public relations practitioners do in an INTEGRATED MARKETING COMMUNICATIONS project or campaign?
A) write product publicity
B) create paid spots for radio and TV featuring products and services
C) use appropriate celebrity spokespersons to gain media attention
D) use special events to create buzz
B
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Concerning foreign exchange trading, a "forward contract"
a. has no defined expiration date at which settlement must occur. b. has contract costs based on the brokerage fees for sell and buy orders. c. is issued by a major commercial bank, like Citibank or Barclays. d. is traded on IMM’s market floor.
Books have which of the following advantages as a source?
A) They are readily accessible, permanent sources of information. B) They develop a topic in greater detail. C) They are inclined to provide more credible evidence. D) All of the above are advantages.
______ permits products to be easily demonstrated and allows for sufficient time to make viewers well informed about the products.
A. Telemarketing B. Online retailing C. Vending D. Television home shopping E. Catalog marketing
A probability distribution consists of a listing of all possible outcomes, or events, with the chance of occurrence assigned to each.
Answer the following statement true (T) or false (F)