The first step in developing an ad campaign for Jason's reggae band is to identify his target audience. Why is this a starting point for effective advertising? What does identifying his target audience involve?
What will be an ideal response?
The success of Jason's advertising campaign depends on how well he can identify his audience. Knowing as much as he can about his audience will set the tone for the advertising program, influencing the ad message, creative aspects of the ad design, and media used to convey the message. Identifying his target audience involves information about demographics, geographic location, psychographics, and anything else that can help him identify the audience for his campaign.
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Suppose the exchange rate between the Japanese yen and the U.S. dollar is 100 yen per dollar. A Japanese stereo with a price of 60,000 yen will cost
a. $60. b. $600. c. $6000. d. $5000.
A good communicator ________
A) must know all technologies B) knows that all technology choices can be used interchangeably C) understands that social media are inappropriate for business communication D) thinks about the implications of technology options and uses his or her choices wisely E) avoids trendy new technology choices in favor of tried and true methods like phone calls, memos, and face-to-face meetings
Receivables turnover ratio measures:
A) a company's ability to collect its accounts receivables. B) a comparison of allowance account to receivables. C) the fair market value of accounts receivable. D) the efficiency of the accounts payable function.
Members of quality circles are:
A) paid according to their contribution to quality. B) external consultants designed to provide training in the use of quality tools. C) always machine operators. D) all trained to be facilitators. E) None of the above; all of the statements are false.