Which of the following best defines stigma?
A. a characteristic that discredits a person because he or she is seen as abnormal or undesirable
B. a pattern of interaction in which one person perpetually criticizes or condemns others because of characteristics that are out of their immediate control
C. an individual who is incapable of taking on the perspectives of another person
D. communication that occurs in the context of marginalized or overlooked populations
Answer: A
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People belonging to ________ cultures rely more explicitly on language and on the meanings of words
a. low-context
b. high-context
c. individualistic
d. collectivistic
When you construct an audience-analysis questionnaire, open-ended questions are especially valuable because they usually generate clear, unambiguous responses.
Answer the following statement true (T) or false (F)
Judgments about channel effectiveness should never be based on financial cost and individual skill levels
Indicate whether this statement is true or false.
Which of the following is not an example of User-Generated Contents (UGC)?
A. citizen journalism B. letters to the editor section in newspapers C. Wikinews D. editorial section in newspapers