A company has four choices when it comes to developing brands. Describe them
What will be an ideal response?
The company can introduce line extensions, brand extensions, multibrands, or entirely new brands. A line extension involves extending a current brand name to new forms, colors, sizes, flavors, etc. in one of the company's existing product categories. In contrast, a brand extension extends a current brand name to a new or modified product in a new product category. Multibranding involves introducing several brands within the same category. Finally a company may decide that a new brand name is needed, particularly if the power of an existing brand name is declining or the company is entering a new product category.
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In the 1960s, bands like the Beatles and the Rolling Stones influenced culture. Students grew their hair, wore beads, and became more socially conscious about war, segregation, and family. The culture looked to bands like these for inspiration and encouragement. Therefore, the members of these bands whose style was emulated by people are known as
A. private communities. B. peer groups. C. social stereotypes. D. reference groups. E. ethnic groups.
How might a book publisher use blogs in its marketing research efforts?
A. as a source of reviews of its latest releases B. as a location for holding online focus groups about its books C. as a substitute for large-scale surveys about future book topics D. as a place to report marketing research results to top management E. as a location for conducting online experiments about book purchasing patterns
Lostowne was economically depressed until Sally's Firecracker Corp moved their factory there. Test explosions and the acrid smell of sulfur were interfering with Bob's enjoyment of the old family home. Bob sues Sally for nuisance and motions the court to issue an injunction to close down the factory. In determining whether the injunction is appropriate the court will:
A) consider the public interest in the jobs created by Sally and the economic upturn in Lostowne. B) consider the gravity of harm to Bob and his family. C) consider the social value of Sally's business. D) All of these.
Extraterritoriality can be defined as A) the power of one nation to create trade restrictions that involve other countries
B) the power to regulate tariffs in foreign nations as provided for by GATT. C) the power of one nation to impose its laws in other countries. D) the power of a company to extend its subsidiaries overseas without abiding by trade laws.