In marketing research, ________ are used both to measure attitudes and opinions, and as index numbers
A) nominal scales
B) ordinal scales
C) interval scales
D) ratio scales
E) random scales
C
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The control plan preformatted screens is directed primarily toward achieving the information process control goal of ensuring:
a. sales order input validity b. sales order input accuracy c. sales order input completeness d. sales order update completeness
What is the name of the online report writing tool that your textbook authors have provided for you?
A) Digital Dashboard B) ORW C) iReport Writer Assistant D) Burke Online Writer E) Digital Writer
The social desirability bias is
A. the desire to be accepted as a foreigner in the local setting, so assuming local dress and mannerisms. B. a bias in favor of those locals who pretend to like and accept the researcher. C. the respondent's desire to please the researcher, leading to answers calculated to please. D. the desire to become part of the social in-group in the new setting, with high status.
Choose the correct word or words in parentheses. We read some short (storys, stories) by Flannery O'Connor, Jean Stafford, and Eudora Welty