The most effective sales messages follow which pattern?
A) Gain attention, build interest, elicit desire and reduce resistance, motivate action.
B) Gain attention, motivate action, elicit desire and reduce resistance, build action.
C) Gain attention, elicit desire and reduce resistance, build interest, motivate action.
D) Build interest, gain attention, elicit desire and reduce resistance, motivate action.
A
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Provide an example of a company that is adapting and thriving in these changing times. Be specific about how it has adapted its marketing strategy to adjust to the times
What will be an ideal response?
Operating leverage predicts the effects that fixed costs have on operating income when ________.
A) production is discontinued B) there are no sales returns C) variable costs change D) sales volume changes
Culture includes everything objective, and
A. religion is separate from any national culture because it is objective truth. B. because religion contains subjective values, it is not a part of culture. C. religion cannot be considered a part of culture because it is not myth. D. religion contains values and is an important part of culture.
This term best defines what society expects from business, governments, and nonprofits?
A. organizational citizenship B. relationship C. stewardship D. affiliation