Product-, person-, and idea-oriented campaigns share all of the following similarities except

a. they invite members to participate

b. they all occur over time.
c. they all use mass media to accomplish goals.
d. they all feature high profile individuals.


d

Communication & Mass Media

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Name three strategies for improving clarity in a speech

What will be an ideal response?

Communication & Mass Media

Counterpoint means that the visual cuts are exactly in step with the

beat of the music.

Indicate whether the statement is true or false.

Communication & Mass Media

Which type of power is most likely to become emotionally abusive if misused?

A. coercive B. legitimate C. expert D. referent

Communication & Mass Media

According to communication scholars, a small group is composed of at least ________ members but no more than 15 to 20 members.

A. 2 B. 3 C. 4 D. 5

Communication & Mass Media