What is meant by the term "cash equivalents"?
A cash equivalent is any investment that (1 ) is readily convertible into a known amount of cash and (2 ) has an original maturity of three months or less. Examples of cash equivalents can include treasury bills, certificates of deposit, money market accounts, and commercial paper, as long as they mature in three months or less. Cash equivalents are so much like cash that they are combined with cash for reporting purposes.
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Exclusive dealing arrangements are mainly used by companies looking for an edge in markets increasingly driven by ________
A) price B) efficiency C) product variety D) add-on services E) spatial convenience
Explain what is meant by the concept of marketing utility. Identify and describe the four utilities created by marketing.
What will be an ideal response?
Which of the following costs change in total in direct proportion to a change in volume?
A) fixed costs B) variable costs C) mixed costs D) period costs
Material requirements planning deals with products at what level?
A. aggregated end items B. disaggregated end-item levels C. exploded into materials and subassemblies D. aggregated materials and subassemblies