Why is The New York Sun important in the history of advertising??
What will be an ideal response?
ANSWER:
?Benjamin Day's The Sun originated the concept of the mass circulation newspaper, or Penny Press, in 1833. That transformed what today we would call the business model of advertising. From that point on, we see advertising emerging both as a form of persuasive communication, bought and paid for by the advertiser.
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What theory would most readily be associated with the debate over whether or not television violence makes viewers, particularly children, more violent?
A. Two step flow. B. Pseudo environment. C. Magic bullet. D. Multiple step flow.
Between the 16th and the 19th centuries in the Euro-American cultures, peoples from other lands were ______.
A. devalued B. admired C. mediatized D. integrated
According to the authors, productive conflict is all of the following: depersonalized, substantive, and cooperative
Indicate whether the statement is true or false
The meetings your boss organizes each week in order to help your department experience less ambiguity about upcoming projects is an example of a(n)
A. response adjustment B. retention enactment C. double-interact loop D. act enactment