Rapp and Wunderman are subsidiaries of large agency holding companies that provide services for companies that want to communicate with consumers through telemarketing, direct mail, television, the Internet, and other forms of direct-response advertising.  They are examples of ________ agencies.

A. sales promotion
B. direct-marketing
C. collateral
D. boutique
E. interactive


Answer: B

Business

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To reduce the cost of collecting its accounts receivable, a company sells its accounts receivable to a financial organization. The service is called:

a. collection agency advance b. lock-boxing c. Factoring d. Funding

Business

An unfavorable labor rate variance may be created by employing more experienced workers in tasks that normally require less experienced workers

Indicate whether the statement is true or false

Business

Role conflict is uncertainty about what the organization and others expect from the employee in terms of what to do or how to do it.

Answer the following statement true (T) or false (F)

Business

Which of the following methods for new-product development incorporates buyers' preferences in the final design of the product?

A) quality function deployment B) market leadership C) cost leadership D) incremental innovation E) disruptive technology

Business