Claire has just told her best friend, "I'm so glad I bought the Samsung Galaxy S5 rather than those other smartphones I was considering. Look at this incredible display, and the battery stays charged forever." Which stage of the consumer purchase decision process does Claire's conversation identify?

A. problem recognition
B. alternative evaluation
C. information search
D. purchase decision
E. postpurchase behavior


Answer: E

Business

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Answer the following statement true (T) or false (F)

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An initial issue price equal to the face value of the bonds means that the implicit interest rate equals the _____

a. fair interest rate b. average interest rate c. future interest rate d. yield to maturity e. past interest rate

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When John began helping his favorite uncle Burton with his finances, he discovered his uncle was still renting a rotary-dial telephone from the phone company. Uncle Burton had paid thousands of dollars in rental fees over the previous 40 years. Uncle Burton is a(n) ________ in the diffusion of innovation process for telephones.

A. early majority B. innovator C. laggard D. late majority E. early adopter

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Purchase cutoff procedures should be designed to test whether all inventory:

A. On the year-end balance sheet was carried at lower-of-cost-or-market. B. Owned by the company was recorded. C. On the year-end balance sheet was paid for by the company. D. Owned by the company is in the possession of the company.

Business