Distinguish between controllable returns and uncontrollable returns
What will be an ideal response?
Controllable returns result from problems or errors by the seller or customer and can mostly be
eliminated with improved handling or storage, better packaging, and improved transportation
and forward logistics by the seller or its supply chain partners.
Uncontrollable returns result from the need for customers to actually see, try, or experience
products in person to determine suitability and can't be eliminated by the company in the
short run through any of these means.
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