Which of the following is a component of brand equity?

A) product cost
B) profit margin
C) perceived quality
D) sales volume


C

Business

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Keri, an HR manager, is designing a training class for those working on the new cross-functional teams within her company. This class that is aimed at improving group decision making. What method of delivery should she choose?   

A. Lectures B. Role-playing C. Workbooks D. Videotapes E. Computer-aided training

Business

Which one of the following is typically the first level of impact measures?

A. Readership of program literature D. Adoption of the desired behavior B. Attendance at program events E. Increased knowledge of issue C. Changes in public opinion

Business

Which sentence expresses the international or military style for writing dates correctly?

A) On 2015 March 8 I received an honorable discharge from the U.S. Army. B) On March 8 2015 I received an honorable discharge from the U.S. Army. C) On 8 March 2015 I received an honorable discharge from the U.S. Army.

Business

Sireus Corp has availed a cloud-based service. As this service provides hardware and operating systems, Sireus Corp can easily install its software on this cloud product. Which of the following services has the company availed from its cloud vendor?

A) unified communications as a service (UCaaS) B) infrastructure as a service (IaaS) C) platform as a service (PaaS) D) software as a service (SaaS)

Business